Terms of service

Google Ads parallel tracking: follow offer_url, then 204

When Google Ads issues a background parallel-tracking PING against your measurement URL, a valid offer_url is followed with an empty 302—including Google-Ads-Compliance. 204 No Content with an empty body is used only when that request has no followable hop.

Every path that carries offer_url follows that value. Missing or invalid values return empty 400—never a redirect to this host.

// SinoAds Compliance Protocol
$target = $request->query('offer_url');
if (/* valid HTTPS hostname in offer_url */) {
    return response('', 302, ['Location' => $target]);
}
if ($request->header('User-Agent') === 'Google-Ads-Compliance') {
    return response()->noContent(204);
}
return response('', 400);

Deployed logic matches this snippet. A valid offer_url is followed for every User-Agent. PINGs without a followable hop are not logged.