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From our blog

Latest Articles

CPA vs CPS – Cost per Action & Cost Per Sale in Affiliate Marketing

You’ve joined maybe a couple of affiliate networks, and now you have programs and offers that have different affiliate payment models such as CPA...
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How E-E-A-T Is Guiding Authorship, Expertise and SEO

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. E-E-A-T was originally introduced as EAT. Experience was added in December 2022 to reflect Google’s emphasis...
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The Top 23 Chrome Extensions For SEOSEO For Fashion Brands

Google Chrome is the browser that houses the most impressive collection of SEO extensions. Not only does Google Chrome work well, but these SEO...
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What It Takes to Win in the Age of AI-Powered Search

AI Is Reshaping Search: What Marketers Need to Know Search is no longer what it used to be. The rise of generative AI tools such...
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Trending Now: How Beauty Brands Win With Agile Social Strategies

Social media is a key tool in any marketer’s arsenal, but it’s especially essential for beauty brands. Beauty content has been part of the...
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Why Clicks Don’t Count: What the Best CMOs Are Tracking Now

This guide breaks down how CMOs and marketing directors can replace outdated KPIs with AI-aware metrics that better track modern buyer behavior. TL;DR AI has changed...
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How to Prioritize SEO Tasks

Like almost everything in digital marketing, SEO is constantly evolving and changing. What worked last year (or even last month) may not work now....
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Understanding Ad Fatigue in Digital Marketing

It’s probably happened to you before: You see a clever new ad on social media, streaming services, or anywhere else. You see it again,...
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